Dr. Fox earned his Medical Degree from the Mt. Sinai School of Medicine in New York. He completed an internship at Maimonides Hospital in Brooklyn, followed by a four-year dermatology residency at the New York University School of Medicine. A Fellow of the American Academy of Dermatology, Dr. Fox is known nationwide as a leading authority in the field of dermatology, with an expertise in skin cancer, cosmetic surgery and laser procedures. He has been an expert resource for the public interest on dermatologic topics for the major television networks, radio stations and national newspapers and magazines. Dr. Fox has received multiple research and clinical awards including recognition from Top Doctors, Who’s Who, the International Society of Dermatology and the prestigious Husic Award for most outstanding research. In addition, his service has been recognized by multiple hospitals, civic, educational and community organizations. He has been on the advisory boards of both the Psoriasis Foundation and National Rosacea Foundation, among others. With an extensive background in research, Dr. Fox has presented his findings on a wide range of subjects from laser techniques and cosmetic procedures to stretch marks and scars. He has been Chief of Dermatology of several major teaching hospitals including Mt. Sinai Hospital of Queens and Jamaica Medical Center and is currently on the staff of ten NY area hospitals.In 1987, Dr. Fox founded the AAD Melanoma/Skin Cancer Prevention Program in Queens, NY. He is an educator as much as he is a physician and he has worked tirelessly to develop effective community screening programs and to increase skin cancer awareness and prevention. He later developed a dermatology and skin cancer research and advocacy forum for patients and physicians, called the New Age Skin Research Foundation (www.newageskin.org). He serves as President of the Foundation. Dr. Fox is founder and director of Advanced Dermatology, P.C. and the Center for Laser and Cosmetic Surgery. He and his associates have expanded the practice into one of largest in the region for dermatology, laser & cosmetic surgery. The practice owns more lasers than any other hospital or dermatology practice on the East Coast, and has been a resource center for educating dermatologists, laser surgeons, cosmetic surgeons and others about laser procedures, skin cancer and cosmetic surgery techniques. Click here to learn more about Dr. Fox
Dr. Applebaum earned his Medical Degree from the Albert Einstein College of Medicine in New York. He graduated with honors and received special distinction for his intensive research in molecular biology. Dr. Applebaum completed his internal medicine internship at the New York University Medical Center and his dermatology residency at the University of Chicago. During his post-graduate training in Chicago, Dr. Applebaum conducted extensive research in his field, particularly in the area of melanoma, and has been published in peer-reviewed journals, including Journal of the National Cancer Institute . He has presented his findings at multiple conferences of the Chicago Dermatologic Society. With extensive training and experience in laser surgery and cosmetic surgery, Dr. Applebaum specializes in facial rejuvenation and scar treatment. He joined our team at Advanced Dermatology and the Center for Laser and Cosmetic Surgery in 1999. Board certified in dermatology, Dr. Applebaum is a fellow of the American Academy of Dermatology and is a graduate member of the American Medical Association and the Society for Investigative Dermatology.
Dr. Barazani earned his medical degree from New York Medical College. He was inducted into the Alpha Omega Alpha Medical Honor Society and was also honored with the Alfred Schwartz Award for Pathology. He served his internal medicine residency at University Hospital Stony Brook, NY. He continued his training as associate physician at The Rockefeller University Laboratory for Investigative Dermatology in NY, where he completed a two-year postdoctoral research fellowship before completing his dermatology residency at New York Hospital Cornell Medical Center. Dr. Barazani has conducted research work on skin disorders and wound healing, with his findings published in the Journal of Investigative Dermatology and other peer-reviewed medical journals. He was one of the first physicians on Long Island to perform cosmetic Botox ® treatments in 1996. He is recognized by Botox ® Cosmetic as a member of the National Education Faculty, an honor limited to very few physicians nationwide. Dr. Barazani has a clinical interest in scar treatments, using various lasers, fillers and other innovative modalities to reduce the appearance of scarring. Dr. Barazani has been a member of Advanced Dermatology and the Center for Laser and Cosmetic Surgery since 1994. His patient philosophy is to treat patients the way he himself expects to be treated at a doctor’s office: with courtesy, honesty and respect. Dr. Barazani donates his expertise in the form of dermatological services and procedures to local charities. An avid music fan, he enjoys playing classical piano in his free time and boasts an iTunes library of over 14,000 songs, primarily R&B and Jazz.
Dr. DiSpaltro joined Advanced Dermatology and the Center for Laser and Cosmetic Surgery in 2003. He is experienced in many areas of medical as well as cosmetic dermatology and offers his patients a wide range of treatments available in our offices. He earned a Bachelor of Arts degree in Biology from Binghamton University and pursued his medical degree at the Universidad Autonoma de Guadalajara. Dr. DiSpaltro went on to complete a sub-internship as well as an internship in General Surgery at Downstate Medical Center. He joined the United States Army Medical Corps where he was a Captain and served as the Chief of the clinic at The Kimbrough Army Hospital in Maryland.Upon completion of his duties in the military, Dr. DiSpaltro furthered his education through an internal medicine residency at The University of Medicine and Dentistry of New Jersey at Robert Wood Johnson Medical Center. He practiced Emergency Medicine for several years while pursuing research in immunology as well as in clinical trials at Columbia Presbyterian Medical Center in New York where he worked with world renowned dermatologists. He has published many articles in peer reviewed journals including the Journal of the American Academy of Dermatology, and has given presentations at the national meetings of the American Academy of Dermatology.In 1999 Dr. DiSpaltro went on to further his studies by returning to a residency in dermatology at Columbia Presbyterian Medical Center in New York where he completed his training. He joined Advanced Dermatology shortly after to offer his expertise in medical as well as state of the art cosmetic procedures. His creative spirit and his attention to detail makes him particularly suited to the cosmetic aspect of dermatology.
Dr. Suzanne J. Friedler is a board certified fellow of the American Academy of Dermatology, with expertise in many areas of medical and cosmetic dermatology. She is a lecturer at national medical conferences and an instructor for three residency programs in New York. After completing a Bachelor of Science in Biochemistry at Binghamton University, Dr. Friedler went on to the New York University School of Medicine where she received academic awards and participated in honors program research. She completed her dermatology residency at Downstate Medical Center where she also participated in clinical research and was the author of multiple publications. Dr. Friedler offers patients state of the art procedures including Fraxel non-ablative resurfacing, Thermage skin tightening, endovenous laser vein treatment and general laser therapy for scars, tattoos, hair removal, rosacea, stretch marks, acne, melasma, brown spots, angiomas, and many other conditions. She has served as an injection trainer for Botox® Cosmetic and has become adept with the latest innovations in skin fillers. She treats both adult and pediatric patients. Dr. Friedler has been a member of Advanced Dermatology and the Center for Laser and Cosmetic Surgery since 2002. She is conversational in four languages.
Dr. Joerg is an Assistant Clinical Professor in the Cosmetic Clinic at Mount Sinai Hospital, New York City. She teaches the dermatology residents cosmetic procedures such as Botox, Juvederm, Restylane, Perlane and Radiesse. She also instructs the dermatology residents in many laser procedures for rejuvenation such as laser resurfacing, hair removal, tattoo removal, vascular lesions and sun spot removal. Dr. Joerg graduated magna cum laude from Rhode Island’s Brown University. During her studies there she participated in special clinical research involving skin grafts and hand reconstruction. She pursued medical studies at the University of Pennsylvania Medical School, where she earned her Medical Degree and was selected for the Alpha Omega Alpha Medical Honor Society. She completed her medical internship at Mt. Sinai Medical Center in Manhattan, followed by a dermatology residency at the Albert Einstein College of Medicine in Bronx, NY. Dr. Joerg spent a year in France, where she undertook advanced dermatological studies at L ‘ Hospital St. Louis in Paris, the largest dermatological training center in France.With a keen interest in fine arts, Dr. Joerg spent more than a year in Italy studying sculpture and painting, primarily of the face and human form. With her artistic abilities, visual strength and dexterity, she gives extra attention to fine detail in her cosmetic procedures, including fillers, resurfacing, acne scar treatments and surgical techniques.Board Certified by the American Board of Dermatology, Dr. Joerg has been a member of Advanced Dermatology and the Center for Laser and Cosmetic Surgery since 1997.Active in competitive sports her entire life, she has also enjoyed traveling and skiing all over the world. She speaks five languages.
Dr. Troccoli was born in Los Angeles, California, and attended Hollywood High School, where he graduated with honors. He is the elder of two brothers, and is the first in his immediate family to attend college. He attended Yale University in New Haven , Connecticut , where he graduated summa cum laude with distinction in psycho-biology. He earned his Medical Degree from Harvard University in Boston and was awarded a student research scholarship, dedicating an additional year of studies to Photomedicine. Photomedicine is a recently developed area of study, focusing on the effects of electromagnetic radiation, such as ultraviolet, visible and infrared light, mediated through the skin. He conducted pioneering research in the development of multiple-pulsed laser technology, and was awarded a Residency Research Award by the American Society of Laser Medicine and Surgery. Dr. Troccoli remained in the Boston area for his postgraduate studies, completing an internship at Boston City Hospital and a residency through the Harvard Dermatology Program. He has given presentations and collaborated on publications in the field of dermatological laser surgery. Dr. Troccoli is board certified in dermatology and is a Fellow of the American Academy of Dermatology. He has worked as an associate at Advanced Dermatology and the Center for Laser and Cosmetic Surgery since 1997. Dr. Troccoli has traveled extensively throughout the world and is fluent in Spanish.
As an undergraduate at Harvard University, Dr. Valerie Goldburt began her career studying the mechanisms of genetic switches, completing her studies in biochemistry with honors. She continued her interest in science and medicine as a graduate student at Columbia University in New York, where she completed a Master’s degree studying the effects of ultraviolet light on cancer proteins. Dr. Goldburt then earned an M.D. from Downstate Medical Center, where she also completed a Ph.D. in Microbiology and Immunology, studying immune defense mechanisms. During her six years there, she was her medical school’s representative at the American Association of Medical Colleges conferences around the nation. An outstanding scholar, she received grants from the Howard Hughes Institute and the NIH for her undergraduate education and her medical school career was fully funded by several grants, as well as the NIH. Dr. Goldburt completed her internship at Lenox Hill Hospital in Manhattan and a dermatology residency at Downstate Medical Center. She enjoys traveling throughout the United States and Europe, and has given many presentations at professional meetings. She is a member of the American Academy of Dermatology and the Dermatology Foundation. Dr. Goldburt particularly enjoys intricate surgical and cosmetic procedures, having highly-trained dexterity from her years as a conservatory-trained pianist. She has a special interest in skin care products and has worked as a consultant on skin care for cosmetics corporations Lancôme and L’Oreal. Dr. Goldburt is board certified in dermatology and is a Fellow of the American Academy of Dermatology. She joined the practice at Advanced Dermatology and the Center for Laser and Cosmetic Surgery in 2007. Click here to learn more about Dr. Goldburt
With a passion for both clinical and aesthetic dermatology, Dr. Bowe is committed to achieving and maintaining the health and radiance of her patients’ skin. Subsequent to graduating summa cum laude from Yale University, Dr. Bowe was awarded a full tuition merit-based scholarship to attend the University of Pennsylvania School of Medicine. Upon graduating at the top of her class, she pursued her dermatology residency at SUNY Downstate Medical Center, where she currently holds the rank of Clinical Assistant Professor of Dermatology, teaching laser and cosmetic procedures to future dermatologists. Dr. Bowe is a physician scientist, actively engaged in clinical research and frequently called upon to give lectures to her peers and provide guidance to industry leaders. Her research work has garnered media attention from CNN, BBC, NBC and The New York Times. The author of over 25 articles and book chapters, Dr. Bowe has lectured and presented research at over 30 national and international conferences. Her microbiological work has resulted in a patent-pending technology with therapeutic potential as a naturally-derived topical agent for acne sufferers. She strives to translate her knowledge of cutting edge research into extraordinary patient care. Quoted in magazines such as SELF and GLAMOUR, Dr. Bowe is often called upon by the media to provide her expert opinion on subjects such as skin rejuvenation, cutting-edge light and laser techniques, and the relationship between diet and acne. Dr. Bowe is recognized for identifying safe and effective skin care products and acts as a consultant for skin care industry leaders such as Johnson & Johnson. Among her numerous accolades, she has been listed in Marquis Who’s Who in America and named a Beckman Scholar, a Westinghouse Scholar, and a 21st Century Gamble scholar. In her free time, Dr. Bowe enjoys spending time with her daughter and husband, also a physician. She resides with her family in Chappaqua, NY. Visit Dr. Bowe’s personal website here
Dr. Morales is an assistant clinical professor of dermatology at the Department of Medicine Upstate Medical Campus, State University of New York, where he teaches dermatology to residents and medical students. He earned his undergraduate degree from the University of Delaware and his Master of Science from Northeastern University in Boston, Massachusetts. After his medical training at Boston University School of Medicine, Dr. Morales completed his internship at Yale University and his dermatology residency at the University of Michigan in Ann Arbor. He subsequently was a staff fellow at the National Institute of Health in Bethesda, Maryland. Dr. Morales has been practicing medical and surgical dermatology for about 10 years and has established a database to profile pigmented lesions such as melanoma and dysplastic nevi as well as Basal Cell and Squamous Cell Carcinoma incidence in the Binghamton area in upstate New York. His commitment to teaching has earned him the “William E. Clark, MD” recognition “for excellence and dedication in teaching” in 2008 and 2012. He has also received the 2004, 2006 and 2007 recognition for active teaching from the American Academy of Family Physicians. Prevention and early detection of skin cancer has been a very important component of Dr. Morales’ practice and he has volunteered in skin cancer screening not only in Binghamton, NY, but also at the “Immigrantes Hispanos con Acceso a la Salud” in Elizabeth, NJ. Dr. Morales has presented and authored several publications on various topics of clinical dermatology, skin cancer, and skin immunology in peer-reviewed journals such as: the Journal of Immunology, the American Journal of Physiology, Gastroenterology and others. Dr. Morales and his wife have two teenage children and in his free time, Dr. Morales enjoys volunteering for the needy at a local free clinic in Binghamton for the uninsured and in Honduras as part of the Cornell University’s Global Medical Brigades. Dr. Morales is fluent in Spanish.
Dr. Papantoniou is board-certified in dermatology and specializes in all areas of medical dermatology for adults and children, the prevention and treatment of skin cancer, cosmetic dermatology and laser surgery. She began her undergraduate education at NYU, where she completed a double major in Biology and Hellenic studies with honors. During her medical school training at Downstate Medical Center in Brooklyn she quickly developed a passion for Dermatology. Dr. Papantoniou has contributed to the History of Dermatology Society’s annual conferences with presentations focusing on the history of dermatologic diseases, ancient skin practices, and therapeutics. The award for excellence in Dermatology was bestowed upon Dr. Papantoniou at the time of her graduation from medical school. She then completed a year of internal medicine at the North Shore Long Island Jewish Hospital. Dr. Papantoniou completed her residency in Dermatology with the award for Outstanding Performance as a resident in Dermatology. During her training she learned how to treat patients from around the world with care and compassion. Her work has been published in peer reviewed journals, and has also presented at professional conferences. She maintains special interests in both medical and aesthetic dermatology. When she is not practicing Dermatology, Dr. Papantoniou is also a talented artist and enjoys painting and spending time with her family.
Dr. Alicia Cool is a board-certified dermatologist, specializing in all areas of medical dermatology, skin cancer prevention and treatment and cosmetic dermatology. After graduating from the University of North Carolina at Chapel Hill with a bachelor of science degree in biology, she went on to attend the University of Virginia School of Medicine where she obtained her M.D. Dr. Cool completed her internship in Internal Medicine, as well as her residency in Dermatology, at the University of Michigan Health System in Ann Arbor. She then completed a fellowship in Mohs micrographic surgery at Yale University. Dr. Cool is a member of the American Academy of Dermatology, American Society of Dermatologic Surgery, and the American College of Mohs Surgery. Dr. Cool’s research has been published in peer-reviewed journals and presented at professional conferences.
Dr. Levine is a New York native, growing up in Merrick, Long Island. He received his undergraduate degree in biology from Binghamton University. He completed his Master’s program in biomedical sciences at Barry University and later went on to receive his medical degree from Nova Southeastern College of Osteopathic Medicine in Fort Lauderdale, Florida in 2002. Dr. Levine became board certified in Family Practice at Long Beach Medical Center in Long Beach, NY and later became dually board certified in Dermatology. He is experienced in many areas of medical and surgical dermatology with an interest in cosmetics. Dr. Levine has presented and authored several publications on various topics in clinical dermatology. He enjoys playing the piano, traveling, and most of all spending time with his family.
Dr. Chan received his A.B. in Biochemical Sciences with Honors from Harvard. He received a joint M.D. and Ph.D. from Boston University, where he also held 1 of 10 national fellowships from the American Academy of Allergy, Asthma & Immunology (AAAAI) and was also a recipient of the annual Tai Foundation Scholarship for Merit & Achievement at Boston University School of Medicine. At Boston University, his research focused on the development of innovative therapies to target specific cancer cells using recombinant fusion proteins. After medical school, he was the recipient of an NIH-funded training grant under the mentorship of Kevin Cooper, MD, focusing upon mechanisms of psoriasis and also conducted clinical studies regarding cutaneous lymphomas. He is a reviewer for Archives of Dermatology and Clinical Cancer Research and has been nationally recognized by the AAAAI and the National Psoriasis Foundation, the Cutaneous Lymphoma Foundation, and the International Society for Cutaneous Lymphomas. He has spoken at several national and international meetings, has received NIH grant funding, and has published in several key peer-reviewed journals, including JAMA Dermatology and the Journal of the American Academy of Dermatology. A native of upstate New York, Dr. Chan moved to the Midwest to complete his residency in dermatology at Ohio State University before returning to the East Coast. He maintains interests in psoriasis, cutaneous neoplasms, and lasers/cosmetic dermatology and currently resides in Manhattan.
Dr. Au graduated summa cum laude from Cornell University and obtained her medical degree from Washington University in St. Louis. She completed her dermatology residency at University of Illinois at Chicago, and served as chief resident her senior year. During residency, she presented at various local and national meetings and also published several articles in peer-reviewed journals. Dr. Au is a fellow of the American Academy of Dermatology. With a special interest in laser and cosmetic dermatology, in addition to general dermatology, she has joined Advanced Dermatology as the laser and cosmetic fellow to pursue her clinical interests. She is fluent in Cantonese Chinese and conversant in Mandarin Chinese.
Dr. Lefkowitz is a summa cum laude graduate of the State University of New York (SUNY) Downstate College of Medicine in Brooklyn, where he earned his Medical Degree. As a student at SUNY, he was honored with the prestigious Andrew T. Salzberg Award for Superior Achievement in Medical Studies. His medical internship was completed at the Long Island Jewish Medical Center in New Hyde Park. Dr. Lefkowitz attended the University of Medicine and Dentistry of New Jersey to complete a residency in dermatology. In his final year, he was appointed Chief Resident in Dermatology.To further his postgraduate training, Dr. Lefkowitz served a one-year fellowship in Mohs Micrographic Surgery at East Setauket University Hospital, NY. This is an American College of Mohs Surgery (ACMS) approved program for Mohs. Mohs Micrographic Surgery is an advanced treatment procedure for skin cancer, which offers the highest cure rate while preserving healthy tissue, thus minimizing scarring and aesthetic impact. Dr. Lefkowitz has authored over a dozen peer-reviewed research papers and presentations on skin cancer and advanced dermatological laser treatments.Dr. Lefkowitz’s practice is primarily surgical. With his precision and expertise, he is especially well regarded for the exceptional and cosmetically elegant way in which he repairs his patients’ Mohs defects. Board certified in both Dermatology and Mohs Microsurgery, Dr. Lefkowitz has been a member of Advanced Dermatology and the Center for Laser and Cosmetic Surgery since 2001.
Dr. Elan B. Singer is certified by the American Board of Plastic Surgery and is a Fellow of the American College of Surgeons. Dr. Singer received his undergraduate degree in government from Hamilton College and his medical degree from the University of Vermont. He completed plastic and reconstructive surgery training at The Mount Sinai Medical Center in New York where he remained for further instruction in aesthetic surgery at Lenox Hill Hospital and the prestigious Manhattan Eye, Ear and Throat Hospital. Although Dr. Singer practices the full range of plastic and reconstructive surgery, he specializes in surgery of the breast and body. From minimally invasive procedures like ThermiTight and SmartLipo to larger procedures like tummy tuck and body lift, Dr. Singer prides himself on attention to detail and exquisite results. Dr. Singer has performed reconstructive surgery on patients from all over the world and enjoys participating in humanitarian missions. He holds an academic appointment at the Icahn School of Medicine at Mount Sinai and is also a commissioned officer in the United States Navy Reserve. From the initial meeting through the last postoperative visit, Dr. Singer provides his patients with individualized care and immediate access. Whether it be for a simple mole removal or a complex reconstructive procedure, Dr. Singer looks forward to providing you with the highest quality and most advanced care available.
Melissa joined Advanced Dermatology in 1995 and worked as a Medical Assistant for many years. She completed the Physician Assistant Program at Weill Medical College of Cornell University and received her certification before returning to Advanced Dermatology as a Physician Assistant. During her studies at Weill Medical College, she performed clinical rotations in all major fields of medicine, working at various hospitals throughout the New York City region. She is a member of the American Academy of Physician Assistants and the American Academy of Surgical Physician Assistants. Melissa has thorough knowledge of the practice of dermatology, including Mohs skin cancer surgery and has worked with thousands of patients at Advanced Dermatology. With the broad range of conditions that are managed and treated here, she enjoys the variety of her work, with an expertise in acne, warts, mild chemical peels, and laser hair removal. Melissa takes the extra step with all patients to get to know them and their families on a personal level. She treats each patient as if they were a member of her own family: with love, compassion and honesty. She especially appreciates the satisfaction of caring for teens and helping them improve their self-esteem by improving their skin. Melissa is married and has three very active boys. She enjoys movies, reading, cooking, theatre and traveling with her family.
Christopher Byrne, MPAS, RPA-C Physician Assistant
Mr. Byrne has been a Certified Physician Assistant at Advanced Dermatology and the Center for Laser & Cosmetic Surgery since 2004. He received his Bachelor of Arts degree in psychology from New York University, and his Bachelor of Science degree in Physician Assistant Studies from the New York Institute of Technology. Mr. Byrne also completed a Masters of Physician Assistant Studies with a concentration in dermatology from the University of Nebraska School of Medicine. He has completed clerkships in every major branch of medicine, including internal medicine, pediatrics and dermatology. He is a member of the American Academy of Physician Assistants and the New York Society of Physician Assistants. He is a founding member of the New York Dermatology Physician Assistants, and currently serves as its Vice President. With an innate compassion for others, Mr. Byrne became a Physician Assistant to enable him to help people, particularly with their skin problems. As a teen, he suffered with acne and knows firsthand how skin problems can affect a person’s daily life. Mr. Byrne grew up in the Long Island area, where he and his wife are now raising their children. In their spare time they enjoy outdoor activities such as kayaking and camping.
Ms. Wong is a certified Physician Assistant. She received her Bachelor of Science in Health Sciences from Touro College and continued on to receive her Masters in Physician Assistant Studies, also from Touro College. Ms. Wong has comprehensive experience in medical and cosmetic dermatology for all ages. Her clinical interests include psoriasis, vitiligo, laser treatments, acne, microdermabrasion, chemical peels, biopsies, surgical excisions, Botox injections for hyperhidrosis, and patch testing. Ms. Wong prides herself on providing patients with individualized care, making each patient feel as if they were her only patient.
Jie is a board certified physician assistant with a master’s degree in physician assistant studies, which she received from Massachusetts College of Pharmacy and Health Sciences in 2011. She has since then been practicing both medical and cosmetic dermatology. Jie completed her bachelor’s degree in medicine in China, where she received intense medical training including clinical rotations. As one of a few successful graduates, she came to the U.S. and completed her first master’s degree in human nutrition at Kansas State University, where she was involved in a research program to study the connection between diet and skin cancer. Her research results were published in prestigious biochemical journals and they are still influencing the field. Being an active member of several professional organizations, she is well informed of new skin treatments that could benefit her patients. Beyond her office hours, Jie leads her own team — a dog and a cat to cultivate and prune her homegrown plants and flowers. In return, her team members are honorably rewarded with her professional skin care. To view videos of patients talking about their experiences with Jie, click here.
Ms. Petryshyn is a certified Physician Assistant with a Master’s Degree from University of Medicine and Dentistry of New Jersey. She obtained her Bachelor of Science degree in Biology from Montclair State University. Ms. Petryshyn has worked in the medical field for many years. She is a member of the American Academy of Physician Assistants and the New Jersey Society of Physician Assistants. She enjoys working in dermatology due to its diversity and she likes to stay current on the latest treatments. She is fluent in Ukrainian. Ms. Petryshyn provides care to people of all ages with compassion, kindness and understanding, making everyone feel as comfortable as possible.